A Creative Writing Handbook

Bill Greenwell, Linda Anderson, "A Creative Writing Handbook: Developing Dramatic Technique, Individual Style and Voice"
A & C Black Publishers Ltd | 2009 | ISBN: 1408109417 | 384 pages | PDF | 2,3 MB
An inspiring range of approaches to enrich your writing skills. Packed with stimulating writing exercises, numerous quotes and over 30 extracts from literature across a wide variety of genres, the book can be followed as a complete course or dipped into throughout. Accessibly written by three published writers and experienced teachers from leading creative writing institutions, this is a rich sourcebook of techniques containing: challenging writing exercises to expand the writer?s technique and ?voice?innovative ways of developing fiction and poetry stylesin-depth introductions to stage, radio and film writinginsights into the way different genres interact and how to adapt stories for performanceadvice on layout and professional presentation of work?What is beguiling about the writing is the style ? these are not academic propositions: they are translations from experience and practice? David Morley, Professor in Creative Writing, Warwick Univeristy
Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book delivers tips and tricks on a range of hot topics:
? Planning the Battle--and Choosing the Right Tactics
? eMarketing, Digital Media/Social Networking
? Grand Opening/Reopening and Holidays
? Four Walls Marketing
? Direct Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift Certificates
? Marketing Measurement
No matter what your budget is, you can still wage cutting-edge marketing and promotional campaigns that get the word out about your business, cement the loyalty of your existing customers--and win more new customers than you can handle.
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