Electronic Commerce: Strategies and Models for Business-to-Business Trading

Electronic Commerce: Strategies and Models for Business-to-Business Trading
288 pages | Dec 12, 2007 |ISBN:0471720291 | PDF | 8 Mb
Product Description:
Business-to-business electronic commerce is booming but for many companies attempting to do business electronically, it seems like a nightmare journey into the unknown rather than the golden road to competitive advantage. Firms are finding that prices are under pressure, profit margins are hit, new competitors appear from nowhere and benefits are hard to realize. Drawing on case studies of companies such as Marshall Industries, FedEx, Industry.Net, Amazon.com, Citius Belgium and TradeZone

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