Implementing E-Commerce Strategies: A Guide to Corporate Success after the Dot.Com Bust

Implementing E-Commerce Strategies: A Guide to Corporate Success after the Dot.Com Bust
224 pages | Dec 12, 2007 |ISBN: 027598463X | PDF | 5.6 Mb
After a decade of treating the topic of e-commerce with awe and confusion, we can now step back and analyze the subject more objectively. From launching an electronic storefront to managing complex supply chain operations, most companies have ventured into e-commerce; but even the best-run bricks-and-mortar enterprises have run into snags in the virtual world. Even mighty Wal-Mart, for example, took its website through several redesigns and sales strategies, and Borders eventually outsourced its Internet sales activites to rival

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